Rotogravure printing is a state-of-the-art process used when the highest color density and maximum print quality is desired. It’s the most sophisticated technique available to the packaging industry today, and is used by FlexiblePouches.com on all of our custom-printed products.
The rotogravure printing process starts with engraving an image onto a copper-plated steel cylinder and is hence characterized as an intaglio operation. During printing, the cylinder is partially immersed in a reservoir of ink, which is in turn transferred onto a printable substrate. The image is split up into its color components in Cyan, Magenta, Yellow, Key (Black), and additional spot colors that are premixed. Each color requires its own cylinder, so it must be decided during the pre-press graphics phase which colors will be spot and which will be pantone. Poor planning will result in a print quality that’s inconsistent from impression to impression, undermining all of the hard work you put into your artwork and graphics design.
FlexiblePouches.com has the experience to ensure all print planning is performed accurately so that you don’t have to worry about it. Additionally, our rotogravure machines can print up to 10 colors using 10 different cylinders, ensuring an unbeatable print quality on your flexible packaging!